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Saturday, August 24, 2013

Maximize Content Creation - 269 Times Over — It's All About Revenue: The Revenue Marketing Blog

Maximize Content Creation - 269 Times Over — It's All About Revenue: The Revenue Marketing Blog

A content pillar is a substantive and informative work on a specific topic or theme that can be broken into many derivative pieces of content to cover multiple channels. When you think “content pillar,” think eBook, report, guide, long video, or any significant (meaning large and thorough) content asset.

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