Balanced Scorecard - explained: examples, templates and case studies

Balanced Scorecard - explained: examples, templates and case studies

• The Financial Perspective covers the financial objectives of an organisation and allows managers to track financial success and shareholder value.
• The Customer Perspective covers the customer objectives such as customer satisfaction, market share goals as well as product and service attributes.
• The Internal Process Perspective covers internal operational goals and outlines the key processes necessary to deliver the customer objectives.
• The Learning and Growth Perspective covers the intangible drivers of future success such as human capital, organisational capital and information capital including skills, training, organisational culture, leadership, systems and databases.